The channel must fight back with its own service offer for its customers. And this means taking a definite step towards monitoring all the cartridges and printers they sell to their customers. Today, monitoring does not require any technical knowledge. Anyone can activate a monitoring service from the Nubeprint app on their own mobile phone as long as they are given the activation code by their supplier. This technology is available to any dealer for as little as €0.03 per printer. Time is running out for dealers and wholesalers. They just need to make the decision before their customers make the decision for them and go directly to the manufacturer.
Did you know …….?
Industry, working together, can achieve many advances in sustainability.
Most individual printing companies are small, but the industry is large and they can achieve a lot by working collectively. We need to look outward and see what other industries are doing for energy and resource efficiency.
There is no quick route to becoming a sustainable printer, and companies must be involved for the long term; paper is now being produced from sustainable sources that are highly recycled and helps mitigate climate change through responsible forestry. For its part, the printing industry consumes a lot of energy, and switching to renewable energy could reduce a printer’s primary emission by up to 90%.
Because of the tangible nature of printing, it is relatively straightforward to measure, reduce and offset wider impacts, such as distribution and materials use.
But what we face today goes beyond being a simple “environmental problem” – people are already suffering and even dying from the impacts of climate change; industries are losing revenue from storms, heat waves and flash floods. We need to understand our future climate and prepare for it. Much remains to be done to protect property, personnel and business continuity; change must start now.
Organizations must play a key role in highlighting the sustainability footprint of their products, because consumer awareness of the environmental impact of many products is low.
The new consumer profile, after the advent of Covid-19, prioritizes and will in the future prioritize sustainability as a factor that will change their purchasing habits. Demonstrating values focused on a sustainable world will therefore be beneficial in attracting a consumer with greater awareness and greater interest in the way we produce and manage our products.
Let’s work to be more sustainable, and to contribute to the ecological change that our planet and future generations need.
Source:Clare Taylor Consulting, Nubeprint
Did you know …….?
Staff trust: key to business success.
The relationship between the price of a product and the quality perceived by the customer depends predominantly on the person making the sale, since he is the most important link between the two entities.
It is essential that the salesperson is very knowledgeable, but perhaps more importantly, that he or she believes in the product itself. The sales executive must have such preparation, presence and confidence in the way he or she speaks to be able to create a perceived “need” for the customer to be associated with the salesperson and, as such, with the company and its potential products.
This is certainly not easy to achieve, but unless the sales staff can carry themselves with confidence, the customer will never distinguish you as being different from other vendors offering cheaper products, no matter how good your offer is. As such, a focus on quality and confidence in presentation is paramount.
Obviously, the starting point is to have products that, in one way or another, offer an advantage over your competitors by creating added value (including brand image, technology, etc.). This is fundamental to the positioning of your company and your products and cannot be overlooked.
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.
Talking to the customer about their particular situation not only instills confidence, but also increases their interest in the offer they are being presented with. In this way, the use of the information that Nubeprint facilitates through advanced monitoring of the customer’s printing fleet increases the chances of success; today more than ever we must strive twice as hard to ensure that customers perceive us as their supplier of reference, taking as a selection criterion, the excellent experiences they have had with our company.
Source:Nubeprint
This is certainly not easy to achieve, but unless the sales staff can carry themselves with confidence, the customer will never distinguish you as being different from other vendors offering cheaper products, no matter how good your offer is. As such, a focus on quality and confidence in presentation is paramount.
Obviously, the starting point is to have products that, in one way or another, offer an advantage over your competitors by creating added value (including brand image, technology, etc.). This is fundamental to the positioning of your company and your products and cannot be overlooked.
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.
Talking to the customer about their particular situation not only instills confidence, but also increases their interest in the offer they are being presented with. In this way, the use of the information that Nubeprint facilitates through advanced monitoring of the customer’s printing fleet increases the chances of success; today more than ever we must strive twice as hard to ensure that customers perceive us as their supplier of reference, taking as a selection criterion, the excellent experiences they have had with our company.
Source:Nubeprint
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.
Talking to the customer about their particular situation not only instills confidence, but also increases their interest in the offer they are being presented with. In this way, the use of the information that Nubeprint facilitates through advanced monitoring of the customer’s printing fleet increases the chances of success; today more than ever we must strive twice as hard to ensure that customers perceive us as their supplier of reference, taking as a selection criterion, the excellent experiences they have had with our company.
Source:Nubeprint
Did you know …….?
Consumer demand for sustainable products is on the rise.
In a survey conducted by Accenture, more than half of consumers said they would pay more for sustainable products designed to be reused or recycled; the survey was conducted among 6,000 consumers in 11 countries in North America, Europe and Asia.
It is known that, although consumers are still primarily interested in quality and price, 83% today believe it is important or extremely important for companies to design products that can be reused or recycled, nearly three-quarters (72%) of respondents said they currently buy more environmentally friendly products than they did five years ago, and 81% of respondents said they expected to increase their consumption in the next five years.
The change in purchasing habits, with more consumers willing to pay more for green products and environmentally friendly products, reinforces the need for companies to increase their commitments to environmentally responsible business practices.
This is not contradicted by the fact that quality and price lead consumers’ purchasing selection criteria, compared to 49% who cited health and safety and 37% who cited environmental impact. This is because when it comes to talking about more environmentally friendly products, the terms “extend shelf life” and “reuse” have entered the consumer’s vocabulary. Obviously, this leads to a reduction in the final cost of the product, a detail not lost on the consumer. We now know that it is possible to have a more sustainable attitude and at the same time make savings. In this sense,
Nubeprint allows you to monitor printers, labels and other equipment even using remanufactured cartridges without affecting the monitoring data.
The survey results also show that consumers believe that the chemical industry plays a key role in driving recycled materials and technologies but are not concerned about their environmental impact.
Nubeprint allows you to monitor printers, labels and other equipment even using remanufactured cartridges without affecting the monitoring data.
The survey results also show that consumers believe that the chemical industry plays a key role in driving recycled materials and technologies but are not concerned about their environmental impact.
Source:Accenture, Nubeprint
Did you know …….?
How the Industrial Internet of Things (IIoT) differs from the traditional Internet of Things (IoT).
The term Internet of Things is nowadays very popular thanks to the countless applications that have appeared in recent times with the aim of making people’s daily lives easier, however, new technologies go much further, with a very important economic potential applied to theindustrial sector, giving rise to what is known as the “Industrial Internet of Things”.
While the Internet of Things and the Industrial Internet of Things have many technologies in common, such as cloud platforms, sensors, connectivity, machine-to-machine communications and data analytics, they are used for different purposes. IoT applications connect devices across multiple verticals and focus their technology on the user, who is targeted to facilitate interaction.
The Industrial Internet of Things (IIoT) is the key element of the fourth industrial revolution (or Industry 4.0), combining machine-to-machine (m2m) processes with human interaction using a network of connected devices, delivering valuable information for smarter business decision-making. In this way, IIoT is capable of driving unprecedented levels of productivity, efficiency and performance that enable industrial companies to improve financial and operational benefits.
Bain & Company (a U.S. process management consulting firm) predicted that industrial IIoT applications will generate more than $300 billion by 2021, twice as much as the consumer IoT segment. In the same vein, IDC Research notes that the top three industries investing in IIoT in 2018 were manufacturing, with a focus on asset management, transportation, with a focus on freight monitoring and fleet management, and utilities, with a focus on smart grids.
For its part, Accenture reported that the IIoT will add $14.2 billion to the economy over the same time period, growing at a compound annual growth rate of 7.3% through 2030.
Source: NTS Sedor, Bain & Company, IDC Research, Accenture, Nubeprint