Digitalization and sustainability have become an indivisible binomial.
To obtain sustainable printing, it is not enough to raise awareness in business and industry; society must also be aware of the importance of the term ‘sustainable brand’, which implies knowing under what conditions the product has been manufactured and with what materials. To this end, public administrations must be responsible for informing society and taking measures in this regard, so that society finds other motivations apart from the quality/price ratio of a product. Certain NGOs and citizens’ groups are already making efforts at the educational level, but there is still a long way to go before people are aware of and can become adequately involved in the maintenance of the environment. We must reach the point where consumers, before buying a product and looking at the price, look more closely at whether its manufacture avoids the emission of hazardous substances, and that it has been assessed and approved by experts and independent institutions.
The so-called digital transition and ecological transition are practically omnipresent on institutional and legislative agendas, and the main industrial players at national and international level take it for granted that one revolution cannot take place without the other. Analyses made during the confinement confirm that the most sustainable mobility is that which is not produced, recommending taking advantage of the benefits offered by technologies to foster teleworking and increase remote management and service delivery models.
Automation, driven by artificial intelligence and IoT connectivity, is one element that opens the door to much more efficient mobility models in this sector.