Author: Editorial Team

Did you know that …?

The future is mobile and the tendency is to reach users through the devices with which they interact most.

Figures that support these affirmations are the following:

• 50% of the time users spend on digital media is used in mobile applications.
• The average number of applications that users use on a daily basis is 9 and monthly 30 applications.
• 78% of searches for a local business are made from a mobile device which then converts to a purchase.

By 2019, mobile advertising is expected to represent 72% of total spending on digital advertising in the US.

Did you know that …?

A telephone sales call that uses monitoring information gets 70-80% call success rate.

By knowing through monitoring what consumables the customer is going to buy, the sales call is going to be received positively: it offers the right product at the right time. It only remains that your price offer is adequate and the sale will be made.

Did you know that …?

Is Total Cost of Ownership (TCO) and for what it to be used?

The TCO comprises of the total costs incurred by a product or service during its entire life cycle or cycle of use. When calculating the real cost, it is necessary to take into account not only the most favorable purchase price, but also what are known as additional costs. When acquiring the cheapest service or product, it does not always turn out to be the best investment. Many times, acquiring a higher cost package is usually the best option for the long term.

Did you know that …?

Smaller companies, small customers or professionals, are 10 times more reluctant to sign long-term contracts than larger companies.

In general, these clients do not have the knowledge to interpret the terms of a contract. It is advisable in these cases to use the monitoring technology to notify them and offer them without compromise the consumable they need. That is, use the information as support for the transactional sale.

This is what has come to be called Assisted Sale with Monitoring. When the notice is sent directly to the mobile, the customer reads it 100% of the time, increasing the chances of a new sale

Did you know that …?

By monitoring your customer’s printers it will improve your chances of securing the consumable sale by 300%

80% of printer users in small businesses do not react to the printer’s toner or low ink warnings until it runs out.

75% buy several cartridges at once to avoid going through the headache of having the printer stop again.

If you use the monitoring information to proactively notify and offer the cartridge to your customers, it solves 2 problems: the printer stopping and the ordeal for the customer to search for a supplier that can provide the cartridge immediately.

Did you know that …? 

The current CPC model is becoming obsolete, and dealers and manufacturers are moving to various flat-rate billing strategies.

The basic premise is that the clients don’t care about ownership, they are looking for results. The business has shifted to a service model.

In each case, users pay a flat monthly rate for what they need. In our industry, the case can be made for Imaging Device as a Service (IDaaS), Click Based Billing (CBB) or Device Based Billing (DBB), all which are similar to other industries’ moves to subscription-based support services.

Did you know that …?

Your customers can know the status of their printing equipment through their mobile phone

Through a new APP for smartphones, with a few simple steps, your customers can get detailed information about their network printing devices, such as levels of consumables, days remaining before supply is empty, expected replacement date, page counter, actual duration of consumables, etc.

Did you know that…?

For SMBs the most valued element is the possibility offered by the Cloud to access information at any time and in real time.

To be competitive in a changing environment, the focus of the SMB should be on business automation which improves the efficiency and productivity of the business, rather than the cost of doing so.

Did you know that…?

 There is an alternative to collect equipment rental contracts no longer per page but per consumable. (price per cartridge)

In Europe and North America, today the tendency to bill contracts at a cost per page tends to be reversed. The services providers now, more than ever, must reduce their costs. Thanks to today’s existing technology they can obtain critical information to negotiate that their outsourcing contracts of printing are more profitable, without seeing their margins reduced, by charging for consumed toner, in this way, the user is also committed not to waste toner, and indirectly both favor the ecology.

Did you know that…?

Accurately understanding the customer’s current printing environment will result in an effective MPS contract

A key premise to have an effective print management outsourcing contract is  to help your client obtain all the information possible from their current printing process. This is can be difficult if relying on the customers IT department. In most cases the IT department cannot produce enough or detailed information to conduct a reliable analysis. Therefore, you need to have an advanced effective tool that easily allows you to explore and identify all devices, network and non-network connected, as well as having, in a week, data Actual print volumes for such equipment.