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Who Controls the Data, Controls the Margin

The Recycler Live & Trade Days 2026 continues to expand its program with the participation of Antonio Sánchez Navarro, CEO of Nubeprint, who will bring a data- and AI-driven perspective. The event, taking place from May 20 to 22 in Dortmund, will gather industry professionals to discuss strategic decisions in an increasingly demanding environment.

For years, the business relied on hardware, contracts, and consumables supply. This model worked while the market was growing, as increasing volumes absorbed inefficiencies and protected margins. However, today we operate in a mature market, where margin pressure is constant and driven by structural change.

The contested installed base — printers not directly managed by manufacturers — is shrinking. As OEMs integrate services, platforms, and closed ecosystems, the competitive space for independent players is narrowing. The market is not disappearing, but it is being redistributed, especially to the disadvantage of those who do not control information.

When the Product No Longer Differentiates

Hardware no longer provides a sustainable competitive advantage. Quality across manufacturers is largely homogeneous, and technical differences rarely influence customer decisions.

Faced with this reality, many players have turned to price competition, leading to continuous margin erosion.

If the product no longer differentiates and price destroys profitability, competitive advantage must be found elsewhere: data. Every printed page generates information, and every connected fleet produces strategic data.

The key question is no longer whether data exists, but who can structure it, analyze it, and turn it into decisions before others do.

The Silent Shift in the Sector

Some manufacturers understood long ago that data is a strategic asset. As a result, they have developed proprietary platforms and closed ecosystems that allow them to anticipate demand and optimize operations.

Meanwhile, much of the channel continues to operate reactively:

• Forecasting based on historical data

• Stock held “just in case”

• Production after orders are received

• Avoidable technical interventions

• Immobilized capital

This model is not a mistake, but a legacy of a different stage. However, in a market that does not grow for everyone, inaction leads to a gradual loss of margin.

The solution is not to replace the current model, but to complement it with a data-driven intelligence layer that improves operational precision.

Management by Intuition vs. Management by Certainty

Two management approaches now coexist:

Intuition-driven companies:

• Purchase based on historical patterns

• Produce using estimated forecasts

• Maintain high stock levels

• Compete on price

• React late to the market

Certainty-driven companies:

• Anticipate demand with precision

• Align production with real consumption

• Optimize inventory

• Reduce immobilized capital

• Minimize technical issues

• Protect margins

The difference between these models is not technological, but structural.

From Business Intelligence to Artificial Intelligence

The sector has experienced a similar situation before with Business Intelligence. Many companies implemented tools without changing how decisions were made, resulting in attractive dashboards with little real impact.

A similar pattern is emerging with Artificial Intelligence. While its potential is undeniable, many projects fail or are scaled back due to issues such as:

• Lack of measurable return

• Underestimated costs

• Poor or unstructured data

• Unrealistic expectations

• Misalignment with business needs

The common mistake is starting with technology (“we want AI”) instead of starting with the problem (“which decision do we want to improve”).

Data-driven operational intelligence is not an experiment, but a strategic layer built on existing data.

The Key Question for the Sector

In the coming years, the redistribution of margin and market share will not depend on hardware, but on who can:

• Anticipate demand

• Reduce immobilized capital

• Optimize production

• Minimize unnecessary interventions

• Control information

The real question is not whether to invest in data, but how much margin companies are willing to lose while waiting.

Dortmund: A Necessary Debate

In Dortmund, key topics will be addressed, including:

• How to avoid common mistakes in AI projects

• Identifying real barriers (cultural and strategic)

• Setting realistic expectations

• Turning data into competitive advantage

• Understanding the role of closed ecosystems

This will not be a session about trends, but about decisions. Because data is already determining who wins and who loses. The only question is whether to lead that change… or watch as margins continue to be redistributed.

See you in Dortmund!

Briefing Room Hall 1, Messe Dortmund 21st May 2026

Business Strategy & Tools

Who Controls the Data, Controls the Margin

Time: 13.00 – 13.40

Speaker: Antonio Sanchez Navarro, Nubeprint’s CEO

Source: https://therecycler.com/live-2026/the-briefing-room/Nubeprint

Nubeprint will be present at The Recycler Live & Trade Days 2026 in Dortmund.

The sector is undergoing a profound transformation driven by AI and the strategic use of data. What once depended on hardware and consumables now revolves around the ability to capture, analyze, and turn information into profitable decisions. In this context, Antonio Sánchez Navarro, CEO of Nubeprint, will bring a sharp vision to the stage: whoever controls the data controls the margin.

His presentation, “Who Controls the Data, Controls the Margin”, will show how AI enables companies to anticipate demand, optimize processes, and identify opportunities that previously went unnoticed. It is no longer just about printing more, but about doing it in a smarter, more efficient way aligned with real customer needs.

While some companies are already leveraging AI to improve performance and protect profitability, others still see data as merely a technical element. This difference in approach is creating an increasingly wide competitive gap.

The event, taking place from May 20 to 22, 2026 at Messe Dortmund, will bring together experts from across Europe and raise a key question: are companies ready to compete in this new era?

Because the future of printing will not be decided by machines, but by data… and by how AI transforms it into competitive advantage.

Source: https://therecycler.com/posts/data-and-margin-control-in-the-printing-market/ Nubeprint

This customer saves more than $15,000 a year on print management.

A company with a fleet of 470 printers, which prefers to remain anonymous, managed its consumables by manually checking the emails sent by the devices themselves. What seemed like a minor task concealed a high and constant cost.

Each printer generated alerts that had to be reviewed, classified, and handled manually. On average, technical staff spent 3 minutes per device, every week, on this task. Applying a simple formula, the annual impact was clear:

470 devices × 3 min × 4.33 weeks / 60 × $10 technician hourly cost × 12 months
More than $12,200 per year in administrative time alone!!

But the problem didn’t end there. Emails did not always arrive on time, which led to frequent emergencies:

•Urgent toner shipments (≈ $50 per shipment).

•Unplanned technician visits (1 additional hour per incident).

•End-user downtime, with productivity losses that are hard to justify.

With just 2–3 emergencies per month, these costs easily added up to an additional $3,000 per year, not including operational strain and poor user experience.

The company decided to implement Nubeprint’s real-time monitoring system, eliminating reliance on email notifications. From that moment on:

•Time spent on manual management was drastically reduced.

•Emergencies and express shipments were eliminated.

•Consumables stock was optimized, freeing up tied-up capital.

•Downtime caused by toner shortages was avoided.

The result: annual savings of more than $15,000, smoother operations, and a print service aligned with the efficiency today’s business demands.

Source: Nubeprint

The QR code becomes a powerful communication channel between the user, the Dealer, and the Cloud.

In January 2025, Nubeprint introduced QR codes on identification labels for printers, representing a significant step forward in the day-to-day management of devices. Thanks to this functionality, the user standing in front of the printer can access all relevant information about the device with a single click—or rather than with a single scan. Simply using their smartphone is enough to view the Cloud associated with that printer.

From the Cloud, the user can check the status of consumables, see whether a replacement cartridge has already been sent, review open technical incidents, or even open a new one.

In the case of NetLess printers, the QR code further expands its capabilities: it allows users to report the meter reading, request consumables, and ask for technical assistance in a simple and direct way.

The printed label not only includes the QR code but also the Dealer’s name, making it easier to identify all the printers managed by the Dealer at a customer’s site. This detail turns the QR code into an automatic information and support service that provides a clear competitive advantage.

One of the major new features is that all QR labels can now be printed at once. Customers with Zero Intermediate level and above can generate stickers in bulk from the ERP by selecting the devices and the desired format:
PDF, with preconfigured labels.

ZIP, with individual QR codes to customize in their own label-printing system.
This unique market functionality saves time, enhances the end-user experience, and strengthens the Dealer’s image as an innovative provider.

Start printing your QR labels today and offer your customers a more agile, transparent, and efficient service.

Source: Nubeprint

You can save up to $10,000 per year in MPS if cartridges are replaced without causing any waste.

Many companies are unaware that a significant part of their printing budget is lost due to a simple end-user habit: replacing cartridges before it is necessary. Every premature change in an MPS environment means ink or toner that is never used but still paid for.

Let us imagine a distributor who spends $100,000 per year on consumables and, due to a lack of control, end customers generate an average waste of 10% on each cartridge. This equates to $10,000 per year thrown away without obtaining any profit.

However, if this same distributor adopted a system that guaranteed the full use of each cartridge, avoiding any type of waste, it could save exactly those $10,000 every year. This saving is entirely recoverable when there is precise and automated consumption management.

This is where Nubeprint stands out—an advanced solution that uses AI to monitor cartridge levels in real time and ensure replacements take place only when appropriate.

Thanks to its predictive system, Nubeprint eliminates premature changes, optimizes the performance of each consumable, and prevents both waste and unexpected printing interruptions. It also provides clear and detailed reports, giving the company full control over its spending.

If your organization wants to stop losing money on consumables and start taking advantage of every drop, now is the time to act. Contact Nubeprint and discover how we can help you eliminate waste and maximize your savings starting today.

Source: Nubeprint

MPS evolves with the times.

Managed Print Services (MPS) are evolving quickly to adapt to new work environments and rapid technological change. They no longer focus solely on device management but now contribute to efficiency, security, and digital transformation. Quocirca’s MPS Landscape 2025 study shows that customers expect more complete and automated solutions.

Despite ongoing digitalization, paper remains necessary in many hybrid workflows. As a result, automating printing and scanning is now the top IT priority, followed by reducing print volume and strengthening security.
Sustainability, once a leading priority, has declined in importance in markets such as the U.S. and Germany.

MPS is shifting toward models that integrate document management, data protection, and automation. This requires providers to expand capabilities or partner with specialized companies.

Key findings show that 60% of organizations expect printing to remain critical in 2026, 89% see MPS as essential for digital transformation, and 71% plan to increase investment. However, satisfaction is decreasing, and 42% are considering switching providers.

In this changing landscape, advanced tools based on data and automation become decisive. Nubeprint, with its predictive approach and intelligent management platform, positions itself as a key system driving this evolution of MPS toward a more efficient, automated model aligned with new market needs.

Source: blogdelreciclador.com / Nubeprint

Having a single panel can save you up to $4,800 per year.

Managing a fleet of 500 printers from varied brands can be far more costly than it seems. Each manufacturer sends alerts and reports through different channels, forcing technicians to spend valuable time searching for and consolidating information before they can act. This repetitive process creates inefficiencies that, by the end of the year, result in significant costs.

Let’s look at a realistic example:

-500 printers from varied brands.

-Each technician spends 4 hours per month consolidating data.

-Average hourly cost per technician: $20.

-Team of 5 technicians.

Calculation:

-4 hours × $20 × 12 months = $960 per technician per year.

-$960 × 5 technicians = $4,800 per year spent solely on gathering scattered information.

This invisible cost accumulates without many organizations even noticing it. But with Nubeprint, all that time and effort can be recovered. Its platform allows you to integrate and visualize your entire printer fleet — regardless of brand — in a single centralized panel. From there, technicians can access real-time data on usage, alerts, incidents, and device status within seconds, without having to browse multiple portals or check dozens of emails.

The result: fewer hours on repetitive tasks, higher productivity, and faster, more accurate decisions. Beyond the financial savings, it also improves operational efficiency and customer satisfaction.

In short, consolidating all your printer information in a single panel not only simplifies management but can save you up to $4,800 per year.

Turn chaos into efficiency: contact your sales representative to discover how to achieve complete, unified management.

Source: Nubeprint

Did you know…? Automating page billing with Nubeprint can save you up to $12,000 a year.

In Managed Print Services (MPS), manual page billing remains one of the slowest and most expensive tasks. Many companies spend entire workdays collecting meter readings, verifying their accuracy, and generating invoices — a process that consumes critical time and resources, not to mention the human errors that impact profitability and customer satisfaction.

Let’s take as an example a company that manages 500 printing devices. Collecting, checking, and recording data from each device takes between 3 and 6 minutes; assuming an average of 5 minutes per device, that’s 2,500 minutes per month — around 40 hours every month dedicated exclusively to billing. If the average hourly cost of administrative staff is $25/hour, the full formula is:

40 hours/month × $25/hour × 12 months = $12,000/year.

That’s $12,000 spent just on time devoted to billing pages! And that doesn’t even include possible errors, reissues, or time lost reviewing discrepancies.

Nubeprint offers an efficient solution by fully automating this process. Its technology, based on AI and cloud connectivity, automatically collects meter readings, verifies their consistency to prevent unjustified jumps, applies contract-based billing rules, and generates reports without manual intervention. Its universal connection allows the information to be sent directly to your billing system, enabling it to issue error-free invoices with the desired level of detail.

The impact is immediate: fewer hours spent on repetitive tasks, elimination of errors, and improved accuracy, productivity, and control. In addition, administrative teams can focus on higher-value activities, such as customer service or print fleet optimization.

In short, automating billing with Nubeprint not only provides direct savings of up to $12,000 per year, but also represents a significant improvement in operational efficiency.

Nubeprint — technology at the service of efficiency.

Discover today how to optimize your page billing and start saving from the very first month with intelligent automation. Contact us!

Source: Nubeprint

Printers that stop working due to low toner can cost €12,000 per year.

In the managed printing sector, service continuity is essential. Every time a printer stops working due to low toner, not only is time lost, but hidden costs, unnecessary incidents, and, above all, a deterioration in the customer experience are also generated.

Let’s imagine a distributor who manages a fleet of 800 printers. If, over the course of a month, 40 of them (5%) stop working due to depleted consumables, the economic impact is significant.

Each stoppage involves calls to technical support, order management, possible urgent shipments, and even on-site visits. If we estimate an average cost of €25 per incident (considering staff time, logistics, and lost productivity), the monthly cost amounts to €1,000.

Over the course of a year, that’s €12,000 in avoidable losses. And beyond the economic aspect, there are intangible consequences: interruptions in the customer’s work, wear and tear on the support team, and loss of confidence in the service.

With Nubeprint, this scenario is completely transformed. Its predictive monitoring technology detects toner levels in real time and automates shipping before the stoppage occurs. This way, incidents due to lack of consumables can be reduced by up to 90%.

In our example, instead of 40 printers down per month, there would only be 4. The monthly cost would drop from €1,000 to €100, representing a saving of €900 per month, or €10,800 per year.

In addition to direct savings, the distributor gains efficiency, improves customer satisfaction, and reinforces its image as a reliable and proactive supplier.

Don’t wait for your printers to break down.

Discover how Nubeprint can help you reduce costs, anticipate incidents, and offer impeccable service.

Request a free demo and see the results for yourself.

Source: Nubeprint

The sum of urgent toner orders results in a loss of up to €6,000 per year.

A distributor with a fleet of 500 printers at corporate clients discovered that the total cost of urgent toner orders amounted to an additional €6,000 per year. After activating Nubeprint’s predictive alerts, it reduced urgent orders by 70%, increased its operating margin and improved customer satisfaction.

As a distributor, you know that last-minute orders are inevitable… or so it seemed. Each urgent order costs, on average, 20% more in express shipping, additional management, and logistical disruption. Multiplied by dozens of incidents throughout the year, the impact on your accounts is enormous.
The formula makes it clear:

Annual consumption × % of urgent orders × 20% = Extra cost of urgent orders.

In this real case, annual toner consumption amounted to €200,000. With 15% of orders being urgent, the distributor was losing €6,000 in extra costs alone… money that was quietly disappearing until they decided to try Nubeprint.

Thanks to predictive alerts, cartridges are automatically monitored and warnings are issued before they run out. This allowed him to:

1. Plan shipments and consolidate orders.
2. Eliminate last-minute orders and save 20% in surcharges.
3. Reduce customer calls for incidents.
4. Become a proactive and reliable supplier.

What are the key advantages for the distributor?

1. More profits: fewer hidden costs, higher margins.
2. Satisfied and loyal customers: printers always ready.
3. Efficient operation: optimized and sustainable logistics.
4. Immediate implementation: alerts are activated and automated.

In a market where price is no longer enough to differentiate yourself, offering intelligent and preventive service is the key to building customer loyalty and increasing profitability.

Contact Nubeprint and discover how to transform your printing service today.

Source: Nubeprint.com