Did you know that …?
The future is mobile and the tendency is to reach users through the devices with which they interact most.
Figures that support these affirmations are the following:
- 50% of the time users spend on digital media is used in mobile applications.
- The average number of applications that users use on a daily basis is 9 and monthly 30 applications.
- 78% of searches for a local business are made from a mobile device which then converts to a purchase.
By 2019, mobile advertising is expected to represent 72% of total spending on digital advertising in the US.