Analyzing B2C market sales worldwide, the first place in the ranking is held by China with 44% of incidence. For its part, the Latin American eCommerce market reached a retail sales value of $80.5 billion in 2021. E-Commerce in Spain had a turnover of 57.7 billion euros in 2021 and the penetration of online shopping grew to 78% of internet users aged 16 to 70. The hybrid eCommerce + physical store channel is the ideal combination requested by users, so stores without an online portal must implement it now, or risk disappearing.
Convenience, offer and price are still the determining factors for purchase. But trust continues to play an important role in the decision to buy online (74%), and this is achieved by maintaining the relationship with the customer even after the sale has been made.
According to users themselves, the opinions of experts and friends/family are the most influential in their final purchase decision (75%). Marketplaces (Amazon, for example) continue to be the reference for online portals among users: 6 out of 10 buyers go directly to these sites. Regarding after-sales behavior, almost 7 out of 10 online shoppers have left their shopping cart half-finished at some point, either to think it over or because there were hidden costs (shipping costs, insurance or VAT). 12% of online shoppers want to receive their order within 24 hours at the latest and 48% within 2 days at the latest.
If all eCommerce sites were the same, the customer would choose the one offering the best price 9 times out of 10, so it is critical to offer services that the customer values. For example, once the customer has purchased their printer, they just want to print and don’t want the purchase of replacement cartridges to be a hassle, which is why one of the most successful services is automatic cartridge replacement. Amazon solves this problem by inviting the customer to subscribe to a service whereby they will receive a new cartridge automatically at a frequency of their choice. Cartridge resellers can however go even further in their offer of an automatic refill service. In effect, your customer, from his own cell phone and with the help of the universal Nubeprint app, activates the service he has purchased on the eCommerce page together with the printer or cartridge. In doing so, the customer’s printer monitoring is activated and the eCommerce, which is connected to the app, is able to automatically generate the cartridge replacement order based on the level displayed by the printer becoming low. The result is an outstanding customer experience after their purchase in the eCommerce: they control on their cell phone the status of their printer, the real durability of the cartridges they receive automatically from the reseller, and, in case of any technical incident, they can contact the reseller from the Nubeprint app on their cell phone.
Nubeprint offers its Personal Shopper product, a plug-in that connects the e-commerce platform with Nubeprint’s monitoring ecosystem. As a result, the customer shopping on the eCommerce portal can subscribe to this service and automatically have the eCommerce portal generate an order for a consumable when the printer will need it.
SOURCE: ecommercercerentable.es / aqui.madrid.com / qapla.it.es / es.statista.com / nubeprint.com