In reality, printing is advancing by leaps and bounds thanks to new developments in digital technologies. Although offset lithography dominates at the moment, digital is gaining ground and packaging is expected to account for 60% of the global print market by 2030.
What are the advantages of digital printing?
This is one of the most versatile printing methods for packaging, from labels to food-grade packaging. The range of materials used has also expanded, with digital printing being a preferred option for brands offering product variations. As personalization is more efficient, turnaround time is reduced and products are brought to market at a more competitive cost.
New technologies enable high resolution that produces detailed labels and tags, with razor-sharp results. The wide color gamut and advances in solid white printing lead to great creative freedom, expanding product packaging and business opportunities for brands.
Why is digital printing growing in popularity and profitability?
Creating digital embellishments – as well as automating them according to run length, large-format printing, interactive labels and packaging, all networked – saves time and expense for both printers and brands.
In addition, the ability to print on lighter, recyclable and even reusable packaging reduces CO2 emissions. There are also initiatives to minimize waste by controlling wasted print and chemicals used for printing.
The global packaging printing market will grow from $352 billion in 2020 to $433.4 billion in 2025, with an annual growth rate of 4.2%; Nubeprint monitors printers of every make, model and type, including laser, inkjet, large format (plotters) and 3D, also those that print for packaging or on any other media, allowing the customer to forecast the purchase of ink or toner, automate it and thus focus on what is important: Produce!
SOURCE: theimagingchannel.com / Nubeprint.com
