The printing sector must also comply with the SDGs and will reap clear benefits as a result.
Companies in the printing sector should not only pay attention to the Sustainable Development Goals, but should also be aware of them and identify those that affect them. Doing so generates benefits in terms of increased sales and loyalty.
Why is it so important to comply with the SDGs?
Companies in the printing industry must align with the UN’s 2030 Agenda to ensure sustainable development and mitigate climate change, so the European Commission has initiated preliminary studies to legislate (make mandatory) the reuse of all consumables by 2024.
Why should pollution caused by a business be seen as a clear symptom of inefficient management? To understand this, let’s take a simple example whereby the WSP (Workplace Service Provider) simply sends cartridges to its customers:
1. In advance one might think that this is what its customers ask for, since no one checks whether the cartridges purchased are installed, nor whether they are replaced when they still have toner powder left, much less whether the cartridge yields in printed pages what the manufacturer says it does.
2º. As a result, customers end up buying more cartridges than they really need.
3º. The next reaction of the customers is to reduce their expenses.
4º. As a consequence, in the medium term, the WSP will see a reduction in its revenues, a trend that is accelerated in an environment of imminent economic recession such as the one we are currently experiencing.
5º. The solution will come when the WSP includes in the sale a monitoring and control service of the consumables it sells, achieving sales stability both from the point of view of price and customer loyalty.
Why does efficient management of cartridge sales result in higher sales with higher margins and stability?
While it is true that the number of cartridge units sold is reduced (since each cartridge is used to the maximum), it is no less true that cartridges are sold with higher margins and lower costs, reducing storage, shipping and order management costs.
What is the impact on the SDGs of an efficient and managed sale of consumables as described above?
The number of cartridges consumed is directly reduced by 30%.
If it is also complemented by a 100% reuse program, then the WSP will have achieved circular management of its consumables sales.
This is a very powerful message that the WSP should use with its customers, especially when dealing with public organizations such as municipalities.
Nubeprint ensures efficient management of a printer’s consumables, minimizing waste, allowing a 90-day stock forecast, grouping orders and managing them automatically. All this adds value to your company as a sustainable brand, facilitating the circular economy and with a direct impact on the SDGs.
SOURCE: cincodias.elpais.com / Nubeprint.com
