Having an image of seriousness and commitment goes a long way to making customers believe in the brand and choose it over the competition; even in lean times, a company committed to the environment will be trusted more than others.
A company that is committed to the environment and makes use of the circular economy will be much more highly regarded than one that does not. France has already legislated the “Law against waste” in its active fight to minimize environmental impact.
A clear example of a bad reputation for sustainability was the failure of oil company Shell to set sufficiently ambitious targets for its CO2 emissions. It was taken to court by an activist group and the court increased the target to 45% lower emissions by 2019.
Reputation requires behavior in line with commitments. Meeting expectations is vital for stakeholders to value the corporation, and even more so now that there is talk of decarbonizing all activity: it is not enough to say, “my company is sustainable” and plant three saplings. It is incomprehensible that a company is releasing polluted water directly into the river and at the same time planting 1 million trees, as if that would bring back to life the aquatic ecosystem that the discharges have eliminated! The first objective of this company should be to devote all available resources to put an end to these discharges. It is not enough to say, “I am sustainable”. It has to be demonstrated with facts and with active policies of implementation of measures and monitoring and control.
Even though it is common sense, it was necessary to legislate to “convince” many companies and also the vast majority of public bodies (administrations and companies) to finally start actively to decarbonize their activity. Government procurement specifications are the biggest “influencers” on companies’ bids. Europe took the first step 3 years ago with the Public Procurement Process, which provides guidelines on how procurement documents should require printer cartridges to be reused and reusable.
Another piece of good news is the confirmation that those pioneers in decarbonization have been pleasantly surprised that being sustainable is not only a moral satisfaction, but also a solid strategy to reduce costs.
Nubeprint has collaborated with the European Commission to support a circular economy model. It has led actions in favor of sustainability such as the “1 Million Cartridges Initiative”. We help our customers in Italy, France and Spain to comply with the comforting legal obligation to use manufacturable and remanufactured cartridges. We are committed to sustainable printing through intelligence applied to resource optimization.
Source: cincodias.elpais.com/ Nubeprint.com
