Mobile commerce (m-commerce) is becoming increasingly popular.
The increase in the use of mobile devices has meant that mobile commerce is currently playing a greater role than e-commerce. The bases are exactly the same as those of e-commerce but online purchases are made from smartphones or tablets. Many users make use of m-commerce, either through the browser or an application. In this way they can shop anytime, anywhere without any limitations.
Shopping behavior and habits are changing thanks to the advent of new technologies, including machine learning (ML) and business intelligence. Consumers have more relevant information at their fingertips. ML analyzes the preferences of each user to present the products that best suit their tastes and needs. In turn, the shopping portal offers more possibilities in a more intuitive way. The consumer can and prefers to obtain and compare products or information online, thus being able to make better decisions.
In the consumables market, the Nubeprint app allows consumers to activate the monitoring of their printer from their mobile, and thus have a direct channel with the store of their choice to enjoy services such as automatic reservation of consumables, purchase with automatic replenishment, or even technical service of their equipment with a single click. Any e-commerce or m-commerce platform can activate this service that guarantees a direct and recurrent contact with your smallest customers.
Source:Technology for Business, Nubeprint
