Did you know …….?
Staff trust: key to business success.
The relationship between the price of a product and the quality perceived by the customer depends predominantly on the person making the sale, since he is the most important link between the two entities.
It is essential that the salesperson is very knowledgeable, but perhaps more importantly, that he or she believes in the product itself. The sales executive must have such preparation, presence and confidence in the way he or she speaks to be able to create a perceived “need” for the customer to be associated with the salesperson and, as such, with the company and its potential products.
This is certainly not easy to achieve, but unless the sales staff can carry themselves with confidence, the customer will never distinguish you as being different from other vendors offering cheaper products, no matter how good your offer is. As such, a focus on quality and confidence in presentation is paramount.
Obviously, the starting point is to have products that, in one way or another, offer an advantage over your competitors by creating added value (including brand image, technology, etc.). This is fundamental to the positioning of your company and your products and cannot be overlooked.
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.
Talking to the customer about their particular situation not only instills confidence, but also increases their interest in the offer they are being presented with. In this way, the use of the information that Nubeprint facilitates through advanced monitoring of the customer’s printing fleet increases the chances of success; today more than ever we must strive twice as hard to ensure that customers perceive us as their supplier of reference, taking as a selection criterion, the excellent experiences they have had with our company.
Source:Nubeprint
This is certainly not easy to achieve, but unless the sales staff can carry themselves with confidence, the customer will never distinguish you as being different from other vendors offering cheaper products, no matter how good your offer is. As such, a focus on quality and confidence in presentation is paramount.
Obviously, the starting point is to have products that, in one way or another, offer an advantage over your competitors by creating added value (including brand image, technology, etc.). This is fundamental to the positioning of your company and your products and cannot be overlooked.
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.
Talking to the customer about their particular situation not only instills confidence, but also increases their interest in the offer they are being presented with. In this way, the use of the information that Nubeprint facilitates through advanced monitoring of the customer’s printing fleet increases the chances of success; today more than ever we must strive twice as hard to ensure that customers perceive us as their supplier of reference, taking as a selection criterion, the excellent experiences they have had with our company.
Source:Nubeprint
In a market like the printing one, difficult, very competitive and aggravated by the Covid19 virus pandemic, the commitment to keep your customers happy is more important than ever; that is why there is a lot of talk about user experience, as a key factor in the development of companies, providing a fundamental and differentiating value.